Monday, November 15, 2004 Posted: 1337 GMT (2137 HKT)

LONDON, England (Reuters) -- The English language is being destroyed by a "deadly virus of management speak" which has infected the mouths and minds of politicians like Tony Blair and George W. Bush, a leading UK journalist said on Monday.

The British Prime Minister and his ally the U.S. President are mangling the language, destroying its meaning by avoiding the use of verbs, twisting nouns into verbs, and endlessly repeating phrases until they become "zombified."

"It's deeply depressing," says John Humphrys, one of Britain's leading political journalists and the author of a new book, "Lost for Words," about the demise of the language.

Humphys' book laments the growth of "cliched, dumbed-down, inflated and bogus management-speak" which he says now passes for English.

In particular he criticizes political leaders for being sucked into using meaningless phrases and hackneyed mantras to disguise policies or protect themselves from accountability.

Humphrys has been a journalist for 45 years and in his current post as a presenter on BBC radio's news and current affairs program "Today," he regularly interviews world leaders.
"The whole essence of a good lively democracy is that one has good lively argument," he told Reuters in an interview. "But this kind of language kills real debate."

"And nobody is prepared to stand up and say: 'what does that mean?' because the assumption is made that if you don't know what it means then there is something wrong with you."

Humphrys says the original culprits in the destruction of English are "business gurus who are trying to sell their own particular theories and have invented their own ridiculous phrases and vocabulary to accompany those theories."

But for him the more sinister development is that such language has taken root in political discourse.

Humphrys picks on Bush -- who once famously used the word "misunderestimate" -- and pokes fun at him as someone who "often speaks as though English were his second language."

He also labels the U.S. leader a "master of the language of political manipulation" and accuses him of sweeping aside all the nuances of notions like freedom, truth and democracy and instead firing the words out like "dum-dum bullets."

"Repetition has taken them beyond cliche," Humphrys writes. "They have become zombified words whose meaning is no longer the point."

Blair, too, is singled out as a king of language corruption.
 
A journalist for 45 years, Humphrys regulary interviews world leaders for BBC radio's "Today" program. 

Humphrys notes Blair's apparent fear of verbs and mocks his speeches, which are peppered with verbless phrases like "new challenges, new ideas," or "for our young people, a brighter future" and "the age of achievement, at home and abroad."

By using this technique, Humphrys says, Blair is simply evading responsibility.

"The point about verbs is that they commit the speaker," he writes. "Verbs cement sentences to their meaning so it's not surprising that politicians tend to mistrust them."

Humphrys also blames institutions like the European Union and the world's media for the decline in standards of English.

He laments the inclusion of such words as "pertannually" in the proposed EU constitution -- and despairs that when concerns were raised, the word was replaced with "insubdurience."

He urges the public, and journalists in particular, to reject meaningless phrases and to demand they are explained.

"When you get enough people pointing it out, the public starts to spot what is going on," he says. "That's why the battle has to be fought."

"We should expect -- and should demand -- that when people are setting out policies or trying to persuade us of something, they engage in proper debate and don't simply give us a set of unchallengeable propositions."